6.30.2011

TVC Downy Vietnam 'Hands'


This material was developed for Northern Vietnam. 
Hand washing clothes post a serious challenge for the Vietnamese 
women up north during winter. Downy single rinse solves the problem.

It was good to be back in Vietnam. Worked in Leo Burnett VN before 
and it felt like I was coming home. We had a very good team 
in the form of Australian director Matt Harris and Malaysian 
cinematographer Chin Chen Fong. 

Working with Chin was very refreshing as he loves using available light. 
If I remember correctly we only had 1 or 2 4k's. Reserve light 
if ever the shoot extends and we loose ambient light.
This ad was shot using 16mm.


Matt reviewing the first scene. He works fast and knows what he wants.
Very down-to-earth, collaborative and quite intelligent.
He's actually one of the team's favorite directors. 

  
While we were setting up the washing scene it rained a bit.



Make-up retouch on the left with Cindy and lead talent. 
We lost time during the rain so now we have to move faster.





We had already lost ambient light when we shot the product. 
Chin lit the scene with the 2 4k's lighting the BG scene and a flashlight 
and mirror lighting the pack.


The falling flowers on green screen was the last thing we shot. 
Daz or Darren Loveday, our production art director was the one throwing 
the flowers from the crane. Beside him was Chin's assistant DOP.

Shot in Ho Chi Minh, Vietnam. Grading in Bangkok, The Post.
Post production in Vietnam.

Shoot started at 7am. Ended around 9pm. Not bad considering we lost 
about 2 hours due to the rain.