Art/Creative Director: Roninhouse
2011- present
Developing broad spectrum of advertising ideas for TV, print and web/viral. Generate concepts for all platforms including activation, digital and BTL. Oversee TV and print productions local and international (Philippines, Thailand, Vietnam).
Accounts:
Sony Vietnam (Dentsu VN)
Himalaya Herbals
E.L.F. Cosmetics
Turismo Pinoy/Intas
Flents (U.S.)
Gitzmo (Philippines/Japan)
IncosLab
Mandom
Mangetsu
Kobelco
Icube
Romulo Foundation
I.S. Manila
Creactivations (CD/AD)
Nivea, LG TV
Accounts:
Sony Vietnam (Dentsu VN)
Himalaya Herbals
E.L.F. Cosmetics
Turismo Pinoy/Intas
Flents (U.S.)
Gitzmo (Philippines/Japan)
IncosLab
Mandom
Mangetsu
Kobelco
Icube
Romulo Foundation
I.S. Manila
Creactivations (CD/AD)
Nivea, LG TV
Associate Creative Director: Grey Philippines
2007 to 2011
Responsible for training and supervising the art directors of the team. Participated in the conceptualization, art direction and visualization of local and international advertising campaigns. Oversee TV and print productions in the Philippines, Thailand, Malaysia, Indonesia, Vietnam and Hong Kong. Extensive knowledge in TV/Digital video production.
Accounts:
P&G: Pantene Shampoos and Conditioners (Philippines and Thailand)
P&G: Downy Regional (Philippines, Thailand, Malaysia, Vietnam, Indonesia)
P&G: Joy Dishwashing Liquid
P&G: Olay Body Bar
Mazda: 6 and 3, MX-5, CX-9, Tribute
Cemex cements
Bacchus Energy drink
AXA
Virgin Cola
Sun Cellular (Digitel Telecoms): prepaid and postpaid
Cetaphil
Island Cove
Rockwell
Sinecod
Drypers
Infinite Cocktail Drinks
Franzia wines
Freelance ACD: Roninhouse
2004 to 2007
Headed conceptualization, art direction and visualization of design and advertising campaigns. Oversee TV and print productions. Functioned as Director in an MTV for the Dawn and PLDTs 'Wildlife Wonders' Ad. Designed and illustrated published books. Maintained regional accounts as well as launch the first ever Spam fast-casual restaurant in the world. Participated in local and international agency pitches that resulted in winning the account.
Accounts:
Leo Burnett Vietnam: Vietnam Airlines; American Express
Go Nuts Donuts (writer/AD)
141 Worldwide: HSBC
Purefoods Inc.: Tender Cuts
Purefoods Hormel
SpamJam: Helped launch the worlds first Spam fast-casual restaurant.
Designed both in-store and outdoor materials.
Leo Burnett Manila: Globe Pitch; Sun Cellular
CD(design): Jaqui Magnos Paglingon
Video cover design: Mindanao Peace Talks
MeadsJohnson: Tempra packaging materials which has been adopted
regionally, Squibb vitamin E
Microwarehouse Inc.: Palm print materials
WWF - World Wildlife Fund: Save the whale sharks TV campaign materials
La Flor de la Isabela - (cigar company)
Packaging design for: 1881, Don Juan Urquijo, Alhambra, Flor Fina
KODAK Philippines
Fujitsu Philippines
CGK Formaprint
Pacific Economic Cooperation Council
BOOK DESIGN:
Bookmark Publishing Inc.:
'The Hills of Sampaloc' - The opening actions of the Phil-American War
'Ibong Adarna'- (Adarna Bird) a Philippine folk tale about a magical bird
'Cebu a place for all seasons' - a different look at Cebu
'Romulo Reader'- a collection of Carlos P. Romulos writings
'Fire prevention manual'
'Coastal Resource Management for Food Security'
TV DIRECTION, PRODUCTION & EDITING:
Philippine Long Distance Telephone company Wildlife Wonders
TV campaign (Director) - A series of 8 commercials, shot documentary style using Sony VX 2000.
THE Dawn Music Video.: Conceptualized & Directed
a Music Video that was shown on MTV all over the region. The MTV
supports the bands' Anti-Piracy Campaign. This was shot using
a Canon XL camera with very limited lighting.
Regional Tiger Beer Video Presentation: Shot using a Sony VX camera.
Available light. Edited using Adobe premiere. Directed local crew
and local editor. Pushed local Viet production standards that awed
client the first time it was shown. It was the first time that no revisons
were asked of the agency.
Leo Burnett Vietnam : Senior Creative
2003
Responsible for conceptualization, art direction and minor copywriting for various accounts. Conceptualized and art directed pitch materials for Sony that helped win the account for the agency. Overcame language and cultural barriers by closely relating to local culture and people that helped in uncovering local insights. Directed a Tiger Beer material that did not require any revisions from regional office.
Responsible for training and supervising the art directors of the team. Conceptualization, art direction and visualization of advertising campaigns. Overseeing TV and print productions.
Accounts:
Dutch Lady Vietnam Premium; Condensed Milk; Yoghurt
Tiger Beer
Phillips Tube Lights
Prudential Insurance
Wrigley's: Cool Air; Extra
Sony (writer / AD)
Leo Burnett : Associate Creative Director
2001 - 2003
Managed a creative team that handled a demanding telecommunications account. Won a Gold and Bronze award for the relaunch of Mcdonalds Kids.
Responsible for training and supervising the art directors of the team. Conceptualization, art direction and visualization of advertising campaigns. Overseeing TV and print productions.
Accounts:
Islacom Telecommunications, I-star tri-media campaign (writer/AD)
McDonald's (Kids) Relaunch
Pacific Internet
Cinderella Fashion House
Western Union
Singapore Airlines
Wireless Services Asia
NBN (National Broadcasting Network) - designed logo and station I.D.
General Millings Corp.
Lintas/Lowe : Sr. Art Director
1990 - 1999
Conceptualization and art direction of local and international TV and Print materials. Functioned as copywriter for some accounts. Collaborated closely with concept team for the launch of a number of Unilever accounts. Directed TV commercials for clients with very limited budgets. Won promo of the year for Purefoods Caboodles. Handled one of the most demanding accounts in the industry: Smart Telecommunications.
Responsible for training and supervising the art directors of the team. Conceptualization, art direction and visualization of advertising campaigns. Overseeing TV and print productions.
Accounts:
Johnson and Johnsons local and Regional: Carefree Pantyshields, Johnsons for kids, Acuvue contact lenses (regional)
Unilever: Surf Powder (Launch materials tri-media campaign), Dimension multi-V, Axe deo-spray, Lipton Ice-tea, Close-up white toothpaste, Impulse, Lifebuoy
Purefoods: Tender Juicy Hotdogs thematic and tactical (Sr. Art director/ writer), Chicken Nuggets, Dressed Chicken Supermanok,Canned goods, Gusto Line of Products
Ovaltine: Ovaltine Power-drink, Ovalteenies (Writer /Art director)
Smart Telecommunications: Billcrusher (launch); Smart Celfones For Kids
International Distillers Philippines: J&B, Napoleon Richot, Gilbeys
Coney Island Ice Cream: packaging design and ad campaign materials
Sara Lee Philippines: Hanes; Ridsect Insect Repellents
LG Collins: Air-conditioners
Far East Bank
Cebu Midtown Hotel
Ayala Land
Ajinomoto
Sorbetero Ice Cream
education
University of the Philippines (Melquiades Castro Scholar)
Bachelor of Fine Arts major in Visual Communications
recognition:
Creative Brief 2009: Top 1,000 creatives in Asia
Adobo Magazine 2010: Rank 19th ACD in the country
Promo of the year TVC Creative Guild
Gold award for McDonald's Happy Meal relaunch TVC Philippine Ad Congress
Bronze award for McDonald's Happy Meal relaunch TVC Philippine Ad Congress
Promo of the year TVC Creative Guild
Gold award for McDonald's Happy Meal relaunch TVC Philippine Ad Congress
Bronze award for McDonald's Happy Meal relaunch TVC Philippine Ad Congress
skills
Macintosh Applications
Fluent in English, Tagalog, Ilonggo. Also functioned as writer for some accounts: Purefoods, Johnson and Johnsons, Ovaltine, Islacom and Turismo Pinoy.
Understanding of various linear and non-linear editing machines.
Well versed in local and regional TV production process and techniques pre and post.
Archive Portfolio:
http://vimeo.com/25752646
