This Mazda ad was shot more than 28 hours straight. The shoot was very simple. It was the lighting or the cinematography that took long. Shooting a car posts a challenge as its just one big reflective mass. Post production took about 2 weeks because of the animation involved. The entire project was completed in a month from briefing to post. This material was used by a number of production houses in asia as reference for their TVC as well. Again, attached vid is low res.
This material was directed by Adrian Calumpang. Cinematography by Jimmy Wong. Shoot to finish in Manila. Animation and post work done at Optima Digital.
This material was directed by Adrian Calumpang. Cinematography by Jimmy Wong. Shoot to finish in Manila. Animation and post work done at Optima Digital.
Are you a car person? I'm a truck person. I'm a fan of four wheel drives. I must admit though that the Mazda Demio is too cute to ignore.
