Casting was one of the highlights in the production of this ad. Luckily, we were able to find exactly what we needed. The only thing not going for us then was the weather. We had to stop shooting middle of the day as it just poured like anything.
As you can see the scene is quite big and deep. Every detail we reviewed over and over again. The color combinations for the pail, the arrangement of large and small containers, the extras on the side, the cart that will be moving and the costumes... Making sure nothing was coming out too strong.
The disparity of the number of pails used by non users vis-a-vis Downy one rinse user should come out. Oh and the signature 'pink' has to be noticeable like a breath of fresh air.
I can remember Paolo (director) and I would walk back and forth, back and forth looking at the angles making sure all was well. The heat was intense as it had just rained hard and stopped. And by 1pm, the sun was beating so hard making us feel like we were melting.
The added lights were needed to compensate for the harshness of ambient light. We tried to complete the shoot before the next downpour but we couldn't. Another day was needed.
