6.28.2011

TVC Mazda 3 Launch


This Mazda ad was shot more than 28 hours straight. The shoot was very simple. It was the lighting or the cinematography that took long. Shooting a car posts a challenge as its just one big reflective mass. Post production took about 2 weeks because of the animation involved. The entire project was completed in a month from briefing to post. This material was used by a number of production houses in asia as reference for their TVC as well. Again, attached vid is low res. 

This material was directed by Adrian Calumpang. Cinematography by Jimmy Wong. Shoot to finish in Manila. Animation and post work done at Optima Digital.

Are you a car person? I'm a truck person. I'm a fan of four wheel drives. I must admit though that the Mazda Demio is too cute to ignore.

TVC Bacchus Energy Drink


After a year, I could still feel the energy from the shoot of his Ad. It was both exhilarating and draining at the same time. Here's a peep at the behind-the-scenes of one of the first few ads I did at Grey. The TVC embedded here is low quality. 


Love the drama of this silhouette shot. The director, Paul Alexie, is actually in front giving directions to the lead talents.


There were real dangers during the shoot. Filming took place in a 6 storey condemned building. Complete with jutting iron rods, broken glass, stairs with no handles and piles and piles of debris all over. These things combined, added more realism to the scenes. 



Shots of Paul demonstrating his 'action directing' prowess. 



I tried to do the same thing myself but you know you got to leave it to the experts when you get that kind of smile from the boss.


We had none of the simple 'luxuries' we're used to during shoots. Here we ran with the crew. We ate and breathed cement dust. Climbed stairs to the top floors with no handles or rails. Sat on dirt and burned under the sun. But, we loved it and enjoyed every minute of it.

Yes, the jump was real. Parkour is quite challenging, but the guys made it look so effortless. Learning how to use your body efficiently to move around is an art form.


We had three monitors for each cam (16mm, HD and P2) that we look at for reviewing scenes. The man on the lower left is one of the veterans of cinematography in the country Rody Lacap. Learned so much during the shoot. Beats sitting in class and knowing the theories.


It does take away the magic when you see how things are shot. But seeing them also answers a lot of questions.


This was one of the last scenes we shot. The 'suspect' played by Xeno was such a good actor his adlibbed scene was such a hit. Unfortunately, this scene did not make the final cut.


Finally, the mandatory 'cool' shot of the actors.

Here's the Youtube link to the bacchus ad: http://www.youtube.com/watch?v=JKMU7qYiiDA